We help you boost it.
ODDHouse is a retention marketing agency for DTC/eCom and SaaS companies. We help turn the audience you've already won into revenue that keeps coming.
What ODD stands for
Every decision traces back to real demand, proven by relentless testing and by actually talking to your customers, one to one. That's the ODD Method.
Email and SMS are just the start. We build and run the whole retention side of your program, because growth lives in retention: the fastest way to grow is to make the most of the acquisition you've already paid for.
We work with your team and treat your business like our own. We'll have the tough conversations when they matter, but mostly we do the heavy lifting so retention is one less thing on your plate, and you're free to run everything else.
One to one, on purpose. It's what sets us apart: we're not just here for the revenue. When people feel genuinely seen and appreciated, they don't just buy again, they become your evangelists. That's a moat competitors can't copy.
The loop that compounds
Talking to your customers isn't a one-off. Every conversation feeds the next round of retention, and the results compound over time.
What we do
Oh, we're excellent at Email & SMS. And then some. Retention is made of many channels, so we build and run the pieces that keep your customers coming back.
Lifecycle campaigns that do far more than batch-and-blast, built to sell without burning the list.
Timely, permission-first texts that respect the inbox and move people to act.
Automations mapped to your real customer journey, working around the clock to bring people back.
Programs that reward your best customers and deepen lifetime value.
Recurring-revenue programs designed around keeping customers, not just winning them.
Zero-party data capture that personalizes from the very first click.
Conversion-focused pages built to match the offer and the audience.
A clear read on what's working, what's leaking, and the plan to fix it.
Who we help
We work with DTC/eCom and SaaS companies, and we own the retention program end-to-end. We're obsessed with making the most of the acquisition you've already paid for, using the channels that actually work for you. Everything is bespoke: you won't get a playbook, you'll get a strategy and program built around your brand.
We do white-label retention work for other agencies when things get busy. We're a reliable partner for the stretches when you're over capacity or when your clients are asking for retention services outside of your current offerings.
Real results
From a single email. How we helped a plateauing beauty brand make a record-breaking comeback with custom strategy and testing.
Read the case study ↗Lift in trial-to-paid subscriptions for a SaaS brand, with a milestone- and behavior-based onboarding flow.
Read the case study ↗Email samples
A few of the emails we've built for the brands above.
Some kind words
Testimonials received as Email Science or ODDHouse.
Working with Kat has been simply wonderful. We worked on two projects together [Tricerapro and The T.J. Martell Foundation]. She's smart. Responsive. Dedicated and proactive. When it came to our email marketing, I knew with Kat I was in good hands and could focus on the other work that needed to be done. I will absolutely work with her again.
Working with Kat was wonderful from start to finish. She knows email marketing inside and out, and could quickly identify areas for long-term impact and map out a smart plan forward. Kat was truly always one step ahead, bringing thoughtful ideas, and spotting opportunities we hadn't considered. Proactive, collaborative, and genuinely so easy to work with. I'd recommend her in a heartbeat to any client or agency.
Working with Kat has been one of the best decisions I've made for NaturalAnnie Essentials. I started working with Kat at a pivotal point in my company and she has truly helped me achieve our email marketing goals. From day one, she was incredibly reliable, patient, and deeply knowledgeable. She didn't just manage my email marketing, she transformed it. I can't recommend her highly enough.
Meet the founder
Welcome to ODDHouse, the agency evolution of Email Science. We started in email and SMS, then built out the whole retention side of things, because that's where growth really lives.
I've spent 10+ years in email and retention. DTC/eCommerce and SaaS are where I've built the deepest expertise, and it's what ODDHouse does best: helping you make the most of the audience you've already paid to reach.
Based in New York City, originally from California and Manila.
Let's talk
It's a conversation between humans trying to do business and figure out if we're a right fit.
Good questions
A US-based retention agency for DTC, ecommerce, and SaaS companies. We build and run the email, SMS, and lifecycle programs that make the audience you already paid for buy again. Obsessively Demand-Driven: every decision traces back to what actually moves revenue.
Kat is the founder of ODDHouse, with 10+ years focused on email and retention. She's built programs for DTC, ecommerce, and SaaS brands, and learned from some of the best in the business, including Chase Dimond and Samar Owais. She runs every account herself and treats your brand like her own.
DTC and ecommerce brands, and SaaS companies. We also do white-label retention work for other agencies who need an extra set of hands.
Email campaigns, SMS, flows and email automation, loyalty, subscriptions, quiz funnels, landing pages, and audit and strategy: the whole retention side of your program.
New York City. We work with brands across the US and beyond.